ENDEVR Enters the Iron Age

MyIDThis month ENDEVR has announced that it has been named the official athletic gear sponsors for the most prestigious event series in the sport of triathlon, the IRONMAN Triathlon Series. At next month’s IRONMAN World Championship in Kona the company will make available its MyID, the customizable medical wristband that stores vital information with an optimized QR code that is easily accessible for the fastest and most complete medical profile in a time of emergency.

In additional the ENDEVAR StrengthTape will be the official athletic tape of the big event. The unique feature of StrengthTape is its ability to be worn for up to seven days and withstand any extreme condition including water training, which makes it a popular one for the IRONMAN.

ENDEVR Official Website

SHOT Show: Safariland Rolls Patrol Bike in White

Good guys ride white. At this week’s SHOT Show in Las Vegas Safariland announced the release of a new Safariland/Kona Patrol Bike (29er) available in a bright high-gloss white finish to provide increased visibility for those in public safety and industrial markets. The original 29er patrol bike was released last year and has been a hit with law enforcement. Made of Kona Race Light 7005 aluminum, it features a 30-speed Shimano drivetrain, hydraulic disc brakes and tapered oversized headtube for increased stability and durability.

Safariland Patrol Bike Official Website

Sunday Q&A: Safariland Bike Team Trainer Troy Gielish Talks Patrol Bike

What the pros racers ride in mountain bike races is often unlike any bicycle most consumers will ride. But another type of pro rides a very serious bike – namely the patrol officer. This year Safariland and Kona introduced a Patrol Bike 29er for bicycle patrol officers. It was unveiled earlier this year at SHOT Show in January, and officially introduced at the International Police Mountain Bike Show Association Conference in May.

Troy Gielish, Safariland Bike Team Trainer and LE officer tells us what’s special about this bike. Continue reading Sunday Q&A: Safariland Bike Team Trainer Troy Gielish Talks Patrol Bike

Tri, Tri Again With New Bontrager Aftermarket Upgrades

Just in time for this past weekend’s Ironman World Championships in Kona, Hawaii, Bontrager unveiled a collection of new aftermarket upgrades to its wheel, handlebar, and brake lever triathlon lines. The new products are the result of lengthy testing with the highly successful Trek/K•Swiss triathlon team and allow triathletes of any ability level to improve their bike split with unparalleled componentry, regardless of what bike they’re riding.

(Video after the jump)

Continue reading Tri, Tri Again With New Bontrager Aftermarket Upgrades

New Garmin Forerunner Goes for a Swim; Ready for Kona

Sports and GPS go hand-in-hand. That is unless you’re swimming or going off to remote areas where tracking often poses a challenge. Innovations in GPS technology now make it possible to track your workouts, and races, when swimming. Garmin is among the sport watch manufacturers to leverage this new technology.

The company’s new Forerunner 910XT is a multisport watch, an all-in-one GPS-enabled device that provides detailed swim metrics and tracks distance, speed/pace, elevation and heart rate for running and cycling. The 910XT has an on-board barometric altimeter for improved elevation data.

A smooth, low profile allows for athletes to slide tight-fitting wetsuits over the watch. This makes it possible for use with water sports. It also facilitates quick outfit changes necessary for triathletes competing in races where a wetsuit or other protective and warmth gear is necessary.

(Video after the jump)

Continue reading New Garmin Forerunner Goes for a Swim; Ready for Kona

K-Swiss Introduces 2011 Running Shoes

Triathlon season, despite what the current weather situation, is just around the corner, and this month Trek and K-Swiss held a tam camp in Kona, Hawaii, where the latter introduced four new running shoes for 2011, as well as a new trail shoe that will hit it in 2012.

This is quite a step forward for K-Swiss, which just a few years ago was primarily a tennis brand. Now the times have changed and K-Swiss looks to be a major player in the running market – despite the fact that the company has been on somewhat shaky ground, recently noting that worldwide revenue for 2010 was down almost 10 percent.

But now the company looks to be putting its best foot, or rather shoe forward for 2011. Triathlete reported last week that K-Swiss rolled out the four new shoes, which include the Kwicky Blade-Light, a trainer/racing shoe built upon the Blade-Light sole; the K-Ruuz 1.5, ultra-light flat; the Blade-Light Run, which will be available in a safety-oriented neon reflective sole; and finally the Blade-Max Trail, which features  a sturdier version of the Blade-Light sole.

[Via Examiner: Atlana Shoe Market: new models from K-Swiss]

[Via Triathlete: K-Swiss Reveals 2011 Running Shoes At Trek/K-Swiss Triathlon Camp]

K-Swiss Official Website