Ironman World Championships | Evolving Consumer

Never Too Early to Race

Strider, the maker of child-sized balance bikes, is hosting a new national racing series geared towards toddlers. This will include a full season of races, and will culminate in a “World Championship” race in September! There will be categories for 2, 3, 4 and 5-year olds.

Races will begin on May 10 in California and continue through August. In September races can go for the big title at the Strider World Championship in Rapid City, South Dakota.

Strider World Championship Official Website
[Via GearJunkie: Toddlers Compete On Push-Bikes… Strider Launches ‘National Championship’ Series]

Boardman Previews Kona Bike

httpv://youtu.be/3ek2BRFzDL8

The Ironman World Championships in Kona are taking place next week, and the new Elite Air TT 9.8 from Boardman looks fast enough to take flight! With Pete Jacobs, the 2012 World Champion, on it who knows.

Boardman Bikes Official Website

Tri, Tri Again With New Bontrager Aftermarket Upgrades

Just in time for this past weekend’s Ironman World Championships in Kona, Hawaii, Bontrager unveiled a collection of new aftermarket upgrades to its wheel, handlebar, and brake lever triathlon lines. The new products are the result of lengthy testing with the highly successful Trek/K•Swiss triathlon team and allow triathletes of any ability level to improve their bike split with unparalleled componentry, regardless of what bike they’re riding.

(Video after the jump)

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