Electronic shifting. Carbon fiber. Strava. None of these will help you perform better if you bonk during a ride or run – you might as well be wearing a boat anchor around your neck. Fueling your body during an extended period of exertion is more important than whatever new whiz-bang gadget you just purchased. Just like gasoline and coolant to an automobile, if your body runs out of fuel or water, you are done.
GU Energy Labs of Berkeley, California knows sports nutrition all to well and has been involved in the industry since 1991. Their first product was a single serving gel that was fairly revolutionary at the time. While racing for mountain bike team in western Pennsylvania around that time, I remember receiving packets of GU gel to use since they were a team sponsor. The other choices at the time were chalky tasting energy bars and Fig Newtons. The GU gels were a welcome addition to the nutrition arsenal. These single-serving packets traveled well in a cycling jersey, even during events in the pouring rain. When needed, they were easy to open, consume and digest. They quickly provided the necessary fuel needed to be competitive, and as a bonus they actually tasted good. Continue reading Made in America: GU Energy Gel
Get your running gear ready. Srava has a new running app, and has partnered with GU Energy Labs to create a challenge for spring. Between March 9 and April 9 there is but one goal. Run. The GU 100,000 Mile Challenge encourages participants to run as many miles as they can in 31 days.