45North… a New Brand to Keep You Rolling in the Winter

With winter being only a few months away, some cyclists will choose to hang up their ride instead of braving the elements. Riding in snow, ice and darkness offers many challenges that some would rather skip in favor of the gym or the couch. A new brand is being created specifically with products geared towards cold weather riding. Based in one of the coldest areas in the United States, Quality Bicycle Products (QBP) of Bloomington, Minnesota has announced the launch of 45North.

This new brand will include all sorts of cold weather gear, but the initial offering will be winter specific tires. A new studded tire, available in both a 26-inch and a 700c; along with the Husker Dü, a proprietary fat tire for all-terrain bikes, will hit the market first. Prototypes will be available for viewing at Interbike which we hope to have some photos posted during our trip to the show. The studded tires will be in stock at QBP and available to bike retailers in October, with the Husker Dü following in November. Continue reading 45North… a New Brand to Keep You Rolling in the Winter