Columbia Thinks Corn is so Cool

Corn is a summer favorite. Recommended servings include grilled, steamed and cooked in the microwave as long as there’s a dollop of butter to melt over the kernels. But would you think about wearing corn? The Omni-Freeze Ice Baselayer from Columbia Sportswear coming out next year is made from a corn or maize-based fiber.

The shirt does well to keep the wearer cool in hot weather. Tiny crystals in the fiber undergo a change from solid to gel when they become wet. Sweat causes this reaction. The result is that the gel cools the skin, or “sucks heat from the surrounding environment,” Columbia claims.

This is called a baselayer, however even with the cooling functions it’s going to be the only layer.

Columbia Sportswear Official Website
[Via GearJunkie: ‘Maize-Based’ Compound Adds Cooling Effect to Columbia T-Shirt]