Specialized Jumps on the Eco-Wagon

A few weeks back, we mentioned that Trek was going to be recycling carbon fiber bicycle frames as carbon fiber is not as “green” as all metal bike frames. Now it appears that Specialized, the manufacturer that created the frame that Alberto Contador just rode to victory in the Giro d’Italia, is creating their own environmental initiative. Some carbon fiber breaks can be repaired, but when is comes to the end of the line, carbon fiber is not a material that can easily be recycled.

This week Bicycle Retailer reported that Specialized has launched a comprehensive sustainability initiative by incorporating Outdoor Industry Association Eco-Index evaluation of their products during product creation, and leading a carbon fiber recycling coalition. Specialized has become the first major industry member to join the Outdoor Industry Association (OIA) Eco-Index—a comprehensive system for evaluating and improving the environmental footprint of products during the design stage. Continue reading Specialized Jumps on the Eco-Wagon

Tour de France: Specialized Did Dominate

While the last few days of this year’s Tour de France were pretty exciting to watch, one fact was missing from a lot of the commentary. Both over all winner Alberto Contador and second place finisher Andy Schleck rolled into Paris on Specialized bikes. This was the first-ever Maillot Jaune for California-based Specialized.

For a company with the name “Specialized,” it makes a range of products that aren’t limited just to the road bikes either. The company’s gear was used throughout the peleton, not only with both the Astana and Saxo Bank teams sponsored teams, but notably with many other riders using shoes, saddles and other Specialized accessories. Alessandro Petacchi also sported the new Prevail cycling helmet as he sprinted his way to winning this year’s Green Jersey.

“Winning the Tour is a dream for us that has taken 36 years to come true,” said Mike Sinyard, founder and owner of Specialized. “It’s a clear example of successfully following our founding principle to focus on the rider’s need for technologically advanced products that provide true performance benefits.”

With a one-two finish for the bikes we can’t but agree!

Specialized Official Site