New Balance started producing shoes all the way back in 1906 to help relieve the foot pain of laborer’s and keep them working comfortably on their feet. Through out the years, they started producing athletic footwear with their first running shoes appearing in 1938. Since then, New Balance has been committed to innovating and evolving their footwear to meet the needs of the athletic community for over 70 years.
With the trend of all footwear and most everything else being produced overseas, New Balance started a campaign back in 1992 advertising that their shoes were still being made in the U.S.A. That commitment is still true today. New Balance relies on five different ‘associate’ manufacturers in New England to produce 25 percent of the shoes that they sell in the U.S. or approximately 7 million pair. They are the only manufacturer to still make athletic shoes in the United States. Continue reading Made in America: New Balance Shoes