New Balance Runs Back to Boston

M890BOS4-Limited-Edition-BoNew Balance is once again offering a special running shoe to commemorate the Boston Marathon. This year the Limited Edition Boston 890v4 (M890BOS4) is ready to hit the streets of Bean Town, and is a tribute to the supports and competitors of the historic race.

It features a custom color along with the image of Massachusetts ghosted on the side. This shoe uses no-sew construction to keep the wearer’s foot secure at any speed, while responsive REVlite midsole and ABZORB crash pad will ensure runners can go the distance.

New Balance Limited Edition Boston Marathon Running Shoe Official Website

New Balance Runs the NYC Marathon

New-Balance-NYC-MarathonThis Sunday will see the annual running of the ING New York City Marathon and New Balance is putting its best foot forward so to speak with special NYC-themed version of the 890v4 and 990v3. If you can’t make it to the Big Apple to get a pair you can try to dash online. But act quick, these are likely to sell out. Video after the jump

The Maximum Shoes

Fresh-FoamWe’ve seen much made in the way of the minimalist shoes, but this fall there is a lot of traction being made on the other end of the spectrum with “maximum-size” shoes. Leading the pack of running shoes is the New Balance Fresh Foam, which offers a fresh take on shoes that can provide support as well as absorb shock.

This shoe features a sole that is 16mm in the heel and 12mm at the forefoot, and this might offer a feeling of running on air. The shoe also features a unique diamond-shape pattern in the foam that New Balance claims further adds stability while keeping the cushioning plush. The New Balance Fresh Foam was introduced this summer at the Outdoor Retailer Show and should be hitting the road soon.

New Balance Official Website

Made in America: Perfect Balance

New-Balance-1300Running shoe maker New Balance likes to keep things fresh by taking a step backwards. This is certainly the case with the New Balance 1300, a retro-looking running shoe that features premium leather, a mesh upper and a molded midsole. The company now employs more than 1,300 U.S. workers – and hence proudly proclaims that this line of “blast from the past” style running shoes is “Made in the USA.”

New Balance 1300 Official Website

Balancing Act

New-BalanceThey say you can’t go home again, but the Revlite 574 running shoes from New Balance will have you looking like you’re running like 1988 but feeling like it is 2013. These retro-style running shoes feature a leather upper for a premium old school look but with ENCAP midsole for added support. These are even available in four colors patterns including black/red, navy/white/red, the highly visible yellow/black/white and the ready for spring blue/silver. All are sure to put a spring in your step.

New Balance Revlite 574 Official Website

Elitist Running Shoes

Being something of elitists we do like the finer things in life, and that includes snob-worthy running shoes. Of course the New Balance Elite Edition 1500 running shoes, which feature a classic silhouette, are more retro than modern – something that true elitist might shy away from. These feature a Nubuck leather upper provides natural comfort, durability, and breathability; along with a solid rubber outsole for long-wearing durability

For those looking for a stylish street shoes that have that “sneaker” appeal we think these are truly a step ahead and dare we say that’s what makes them elite?

New Balance Official Website

Outdoor Retail Show: Minimus Hi-Rez Shoes Promise Big Step Forward for Running

The minimal running shoe concept continues to take foot, and at the recent Outdoor Retail Show New Balance offered a look at its Minimus Hi-Rez, a running shoe that weighs just 4.3-ounces yet provides a reasonable amount of cushion and protection for the wearer.

The secret is the hexagon rubber pods on the sole. 42 of these unconnected nubs, which are mounted on the soft foot bed, provide cushion for those who want to go minimal but not quite barefoot. The sole is flexible and each pod moves independently as the wearer walks or funs, but still provides that moderate protection.

The shows will be available later this summer.

Minimal Goes Casual

Who says the concept of a minimal shoe should be confined to running? Much like compression clothing, minimal footwear now represents relaxation and recovery as much as it does competition.

With a scant 4mm drop the New Balance NewSky certainly qualifies as a minimalist shoe, whether it’s worn about the house or as an everyday shoe. At four to five oz. you may decide to throw away your favorite house slippers, and who could blame you? They have a decidedly fun and yet urban look. Video after the jump

New Balance Hits the Trail

There is an old saying that when out on the trails you should take on pictures and leave only footprints, and while you can’t really reduce the size of your footprint the New Balance Minimus Trail might be about as small a footprint as a running trail can shoe can get. It follows the barefoot running trend with a minimal shoe that features just a 4mm drop from heel to toe, while elastic across the forefoot helps keep its securely snug on the foot. While it doesn’t come with a rock plate it does still offer some padding with the minimal sole, and the webbing/matrix mesh cover can still stand up to cool and wet conditions. It is about as “Minimus” as it gets on the trails.

[Via GearPatrol: New Balance Minimus Trail – MT10, A primitive step for trail running]

Continue reading New Balance Hits the Trail

When Does 8 Plastic Bottles = 1 Pair of Shoes?

What really happens to a plastic bottle that is tossed into the recycling bin? Does it actually get recycled or carted off to the dump? Shoe company New Balance along with Dasani water, owned by Coca-Cola, have now teamed up to show what is possible through reducing, reusing and recycling some of the materials that we use in our everyday lives. This partnership was launched to highlight the sustainability of reusing the plastic from one product and turning it in another product. In this case it was turning the polyethylene terephthalate (PET) plastic that is commonly used in drink bottles into a fabric that can be used in a pair of shoes under the name newSKY.

Video after the jump

iHome Earphones Track Your Heart Rate and Calories Burned

Working out with a standard pair of headphones is a recipe for disaster. Not only is it impossible to keep them in place when you’re in motion, but the slightest exposure to sweat and your headphones are instant paperweights. With that in mind, iHome and New Balance have teamed up to create the NB639 Fitness Evolved Headphones.

These headphones are designed for the serious, note-taking athlete as they also come with a dongle that doubles as a pedometer, one-touch heart rate monitor, and stopwatch. Simply place your finger on the dongle’s grooved surface during your workout and after a few seconds it’ll verbally read out your heart rate, calories burned, and distance traveled all without the need for an irritating chest strap. Best of all, it’ll read our your stats without interrupting your playlist.

When you’re done with your workout, plug in the dongle to your computer’s USB port and using the built-in software you can track your performance and set new goals. The dongle is also capable of recharging via USB, eliminating the need for batteries.

Video after the jump. Continue reading iHome Earphones Track Your Heart Rate and Calories Burned

Made in America: New Balance Shoes

New Balance started producing shoes all the way back in 1906 to help relieve the foot pain of laborer’s and keep them working comfortably on their feet. Through out the years, they started producing athletic footwear with their first running shoes appearing in 1938. Since then, New Balance has been committed to innovating and evolving their footwear to meet the needs of the athletic community for over 70 years.

With the trend of all footwear and most everything else being produced overseas, New Balance started a campaign back in 1992 advertising that their shoes were still being made in the U.S.A. That commitment is still true today. New Balance relies on five different ‘associate’ manufacturers in New England to produce 25 percent of the shoes that they sell in the U.S. or approximately 7 million pair. They are the only manufacturer to still make athletic shoes in the United States. Continue reading Made in America: New Balance Shoes