Burton Snowboards and Mountain Dew formed a partnership, the Green Mountain Project, late last year that will show more green than the soda’s bottles. As part of the partnership Burton will use recycled Mountain Dew bottles to manufacture a number of its products. The goal is to create sustainable fabrics out of recycled plastic bottles.
We’ll see products roll out throughout the 2012 and 2013 seasons. Among the first pieces to come out will be a hand-crafted line of t-shirts made from 50 percent recycled plastic bottles and 50 percent organic cotton. The first t-shirts from Burton’s Green Mountain Project will be a line of limited edition Burton x Mountain Dew tees. Three styles include Apparatus, Flake and Chairway to Heaven. Each t-shirt retails for $27 and is available exclusively at Burton US Flagship stores.
Burton Snowboards Official Website
[via ESPN: Burton, Dew create recycled fabrics]
What really happens to a plastic bottle that is tossed into the recycling bin? Does it actually get recycled or carted off to the dump? Shoe company New Balance along with Dasani water, owned by Coca-Cola, have now teamed up to show what is possible through reducing, reusing and recycling some of the materials that we use in our everyday lives. This partnership was launched to highlight the sustainability of reusing the plastic from one product and turning it in another product. In this case it was turning the polyethylene terephthalate (PET) plastic that is commonly used in drink bottles into a fabric that can be used in a pair of shoes under the name newSKY.