Interbike 2013: Water is Essential

EssentiaAt this year’s Outdoor Demo Days at the Interbike trade show in Las Vegas there was no shortage of fitness drinks on hand, but on a hot and very windy day what really stood out most to us was something quite basic. It was just good tasting water from Essentia.

The brand is the top dog in the natural channel and the fastest growing top 10 brand in grocery, and possibly for good reason! The water line was created by Ken Uptain in 1998 but unlike a lot of bottled waters doesn’t need to come from a particular source. Instead Essentia Water is a non-source-dependent water that goes back to the basics.

This is accomplished by removing the acidic ions to produce water that is 9.5 pH. The company claims that the charged ions help the water permeate the body instantly, meaning instant hydration. We certainly felt refreshed after a few hours on bikes in the desert! And we certainly liked the taste.

Essentia Super Hydrating Water Official Website

Interbike 2012: Chris King Presses Further into the Bottom Bracket Market

For years Chris King of Portland, Oregon has been producing some of the finest cycling components on the market. Sometimes they are at the forefront of a new idea and sometimes they choose to wait on the consumer to see which new innovation they will embrace. Up until recently, the only bottom bracket shell “standand” that they have supported has been the ISO/English or BSA threaded 1.37 in x 24 TPI in the widths of 68mm and 73mm – the U.S. standard for decades. It looks like that is about to change. Continue reading Interbike 2012: Chris King Presses Further into the Bottom Bracket Market

Interbike 2012: Timex Keeps Ticking with 2.0 Cycling Computer

Timex – the company know to take a licking and keep on ticking – was back at Interbike last week with its Cycle Trainer 2.0 GPS Bike Computer, which includes five screens of real-time cycling data provided by GPS. It can track speed, distance and grade all in real time, while also providing barometric altimeter readings and temperature. Continue reading Interbike 2012: Timex Keeps Ticking with 2.0 Cycling Computer

Interbike 2012: ODD Recap

The dust on the trails has settled but we had a great time at Interbike 2012’s Outdoor Demo Days, where were were able to test ride several bikes. Here is a recap of what we hit on the trails.

Continue reading Interbike 2012: ODD Recap

KineticShift Goes to Interbike 2012

To say that this week is “bike week” is surely an understatement. Today kicks off the Outdoor Demo Days in Boulder City where dozens of bicycle companies offer a chance for attendees to test the latest bikes and gear, while Wednesday is the kick off of Interbike, followed by the 2012 Viva Bike Vegas Grand Fondo on Saturdya.

Check back all week as we’ll be reporting from Las Vegas. Let the good times roll!