Trek to Sponsor New Pro Cycling Team

This week Waterloo, Wisconsin based Trek Bicycles announced that it would sponsor a new pro cycling team for next year’s Tour de France. This new, to be named team, will be led by two-time Tour runner-up, and white jersey (for best young rider) winner Andy Schlek.

Schlek and his brother Frank, who was unable to finish this year’s Tour de France after crashing out early in the multi-stage race, had previously announced that they would be leaving the Saxo Bank team to start their own team based in their native Luxembourg for the upcoming season. This team has yet to announce its full roster or title sponsor.

Trek will join Specialized Bicycles in being a company that will provide cycles to more than one team, as this year Specialized had provided the bikes for Alberto Contador’s Team Astana. Contador, who won the tour, has made the move to Saxo Bank, which was the other team riding Specialized this year. It was also the first time that a Specialized bike was used by a tour winner. Contador and Team Astana had previously ridden Trek, but the company followed Lance Armstrong to the Radio Shack team for this season.

It was announced that Trek would continue to provide bikes for Radio Shack next season, despite the fact that Armstrong has announced that he will be retiring. It isn’t clear if Astana will be in the Tour next season, or if the company will be using Specialized bikes.

Trek Bicycles

Specialized Bicycles

Team Radioshack Cycling Made its Debut; HTC-Columbia Wins First Tour of the Year

Remember the hype last summer; seven times Tour de France winner Lance Armstrong announced a new professional cycling team? Well, Team RadioShack Cycling actually made its debut last week in the Santos Tour Down Under, which marks the official start of the pro cycling season. Yes, it is still about six months until July’s Tour de France, but cycling is much more than just the big show through France – and for the record this year’s event will begin in The Netherlands! Cycling can be confusing when nations are considered.

This was the 12 annual Tour Down Under, which ran from January 17 to 24, and it was won by Germany’s Andre Greipel (only the second ride to win this race twice) who races for the American HTC-Columbia team, the most winning team in cycling. HTC by the way is the Taiwanese-based mobile phone company that made the first “Google Android Phone,” the G1 for T-Mobile (itself a German company). HTC has a three year sponsorship deal with owners Team High Road. And actually the HTC-Columbia team had formerly been the T-Mobile Team, but following some scandals we won’t bring up, the team switched nationality from German to American, after T-Mobile dropped its sponsorship! Confused? Maybe this is what makes cycling, and those high-tech sponsors, just all the more interesting to viewers.

And while Armstrong didn’t win, he wasn’t expected to do so. He’s just getting in shape for the big show in France!