Roller Derby | Evolving Consumer

Several news stories are making the rounds this week following the successful 2012 Summer Olympic Games in London. The question this week is “what events are missing?”

Golf will make a return to the Olympics in Rio in 2012, and will be joined by rugby. Some online sites have noted a short list of events that would be welcome and include: Cricket, a game popular not only the U.K., but also in much of the former British Empire and Commonwealth; Baseball, which is of course as American as Cricket is English; Softball, which was a sport that was only recently removed from the games; Mixed Martial Arts, which seems like a stretch but is a growing sport worldwide; and the surreal Roller Derby, which could be another popular sport for women athletes. Continue reading What are the Olympics Missing?

While the general economy in the United States seems to be barely moving, Elasco, Inc. is just wheeling along. The company, which is a wholly owned subsidiary of Deltron, has seen a significant increase in the sales of its high performance roller skate wheels. And we thought roller skates were as dead as disco.

But in fact Elasco has increased sales of its proprietary polyurethane wheels to existing quad skate OEM customers by 116 percent this year. Although part of this could be that consumers are replacing wheels on old skates, as roller skating as a retro activity is catching on, the other part of the equation is that roller derby is also hot again. Continue reading Wheels Keeping on Turning and Turning