What are the Olympics Missing?

Several news stories are making the rounds this week following the successful 2012 Summer Olympic Games in London. The question this week is “what events are missing?”

Golf will make a return to the Olympics in Rio in 2012, and will be joined by rugby. Some online sites have noted a short list of events that would be welcome and include: Cricket, a game popular not only the U.K., but also in much of the former British Empire and Commonwealth; Baseball, which is of course as American as Cricket is English; Softball, which was a sport that was only recently removed from the games; Mixed Martial Arts, which seems like a stretch but is a growing sport worldwide; and the surreal Roller Derby, which could be another popular sport for women athletes. Continue reading What are the Olympics Missing?

Weekend Reading List (7.14.2012): Blade Runner, Beat the Heat, Google Bikes, Dumb Sports Tech

The Blade Runner

From the Kansas City Star: Olympic blade runner is redefining what it means to be ‘able’
Learn the name. You’ll know his unique stride soon.
Oscar Pistorius will be a man to watch at the London’s Summer 2012 Olympics. He’s a South African runner who will challenge your view of what it means to be “disabled.” Continue reading Weekend Reading List (7.14.2012): Blade Runner, Beat the Heat, Google Bikes, Dumb Sports Tech

USA Track & Field Uniforms Unveiled

The 2012 Summer Olympics are now just weeks away, and the USA Track & Field team officially has unveiled its new uniforms from Nike, which as we previously reported feature the golf-balled inspired dimples to help make the apparel all the more aerodynamic.

The Pro TurboSpeed is a skin-tight, full-body suit that has been wind-tunnel tested and is features the dimples to help decrease resistance. Nike also unveiled two Olympic shoes – the Nike Zoom Superfly R4 and the Nike Zoom Victory Elite for sprinters and middle distance runners respectively. Both feature Nike’s Flywire technology. Continue reading USA Track & Field Uniforms Unveiled

Made in America: K-Edge Cycling Solutions

The Boise, Idaho based cycling component brand, K-Edge Cycling Solutions, was created from a singular and focused ambition. The goal was to help an Olympic cycling athlete secure a gold medal at the 2008 Beijing Games. To see how this happened and the resulting product we take a quick look to France, Austria, China, and return to the USA for how it all played out.

Continue reading Made in America: K-Edge Cycling Solutions

Rudy Project Eyes Medals in 2010 Olympics

Rudy Project Noyz sunglasses
Rudy Project Noyz sunglasses are a pick for 2010 Olympic athletes.

As the Olympics gear up athletes are at the ready. Eyewear and helmet manufacturer Rudy Project outfitted many competitors in Turin in 2006, and will outfit many more in Vancouver 2010. While goggles and helmets will be in order for certain sports, the Noyz Fluo will cover many eyes. The Fluo version of the Noyz sunglasses have a technicolored-look, though the Noyz model is available in many bold colors. The lenses have ImpactX sun technology, which allows for a lighter lens, adds impact resistance, and doesn’t stress crack or craze. For sight, the lenses have favorable optical properties with a lower light refraction index, internal stress, and chromatic dispersion than comparable polycarbonate lenses. This brings a lower surface reflection and higher definition and sharper images.

The Rudy Project was just named the exclusive eyewear and helmet supplier for the USRowing, a three-year partnership including support of the U.S. National Team in the 2012 Olympic Games in London. In Turin, Rudy Project gear was on athletes who won 45 medals (18 gold, 13 silver, and 14 bronze). This winter Olympics athletes from Germany, Finland, Estonia, the Czech Republic, Spain, and Italy plan to wear eyewear from this Rudy Project.