The North Face’s Specialty Move

The North Face has long been known for its quality outdoor products, and the company has built quite a name with its brand. However, as Skiing Business reports the company, which has seemed to stray from its core business, is launching its new Steep Series, which will only be sold in specialty stores as the brand looks to commit and reconnect with its core users. This means the new line of outdoor apparel will be in specialty retailers rather than chain stores. Continue reading The North Face’s Specialty Move