Uniform Look

OlympicsThe Sochi 2014 Winter Olympic Games are just a few months away, and last week the U.S. Freeskiing Team – which will make its Olympic debut – unveiled its uniforms for the big show at an event in New York City.

These custom uniforms were developed by The North Face, and include laser-cut stars on the jacket cuffs and unlike the debacle with the summer uniforms (which we remember were made in China), these will be produced at a Bay Area factory! Continue reading Uniform Look

Weekend Reading List (10.26.2013): East Riding?, Facing Questions, Gotta Go!, Skate Innovation

Easy Riding?

BikeLane

From BikeRadar: Bordering cycle lanes with white lines will not keep cyclists safe, says charity The CTC has questioned elements of a coroner’s report which suggested London’s unbordered blue cycle lanes could be made safer if they were demarcated with white lines. The charity claim that most motorists won’t be aware of the legal differences anyway. Continue reading Weekend Reading List (10.26.2013): East Riding?, Facing Questions, Gotta Go!, Skate Innovation

The North Face’s Specialty Move

The North Face has long been known for its quality outdoor products, and the company has built quite a name with its brand. However, as Skiing Business reports the company, which has seemed to stray from its core business, is launching its new Steep Series, which will only be sold in specialty stores as the brand looks to commit and reconnect with its core users. This means the new line of outdoor apparel will be in specialty retailers rather than chain stores. Continue reading The North Face’s Specialty Move

The North Face Dome Tent

Some of the most amazing architecture in the world is based on the concept of the “dome,” which is a rather unnatural structure. However, until flat roof designs domes make better more efficient use of heat, as the Eskimos long ago discovered, and hence The North Face 2-Meter Dome takes advantage of this fact. The inside of this tent offers up 125 square feet, which can hold up to eight people. It features dual doors, two exterior windows and even a chimney vent. The Eskimos might just skip making igloos and head The North Face instead.

The North Face Official Website

Fuzzy Balls In ThermoBall Jacket

Those who go hiking, skiing or take part in other winter activities know that keeping warm requires a good coat, but it is also a matter of having a coat the provides warmth without feeling like its made of lead. So what is the secret to The North Face’s new coats that offer the promise of excellent warmth-to-weight ratio? Fuzzy balls it seems! This will come as good news to the geese that supply the goose down for coats. Continue reading Fuzzy Balls In ThermoBall Jacket

Sustainability Makes The North Face Top a Bonus

The North Face Women's El Cap Temple 1/4 top.
The North Face and Polartec boost recycled materials and function.

Polartec’s Women’s El Cap Temple 1/4 Zip top from The North Face is made from sustainable resources. Part of the fleece manufacturer’s eco-engineering line, it contains a minimum of 50 percent recycled content, and both companies continue to push to raise the bar on post-consumer materials. Why opt for a garment with such a high content of reused materials? Each shirt saves 6.6 lbs in C02 emissions, and 0.17 gallons of gas.

The earth conscious gear has its benefits. The pique knit is soft on the skin. It carries an ultraviolet protection factor (UPF) of 30. The El Cap Temple wicks moisture in a number of ways. It draws sweat and moisture away from skin while setting up a dry zone next to the skin. Moisture wicked to the surface is spread across the outer layer of the garment, and continues to make the top breathable. Wicking is crucial in a long sleeve garment, especially since it’s likely to act as a base layer for outside workouts.

The North Face’s Women’s El Cap Temple 1/4 Zip shirt is appropriate for a base layer in outdoor workouts over the winter. It’s also a great transitional top in those days nice enough to go out for a run, but not quite nice enough for short sleeves. The dual-layer fabric provides a degree of wind blocking, an important factor in transitional weather.