Sunice | Evolving Consumer

Spring Rain and Sunice

Spring can mean spring showers and Sunice Golf will have you covered. The company has introduced its 2014 Outerwear offerings, which include bold colors including black and neon.

Sunice continues to design and develop seven different categories in their Spring 2014 offering including the new Sunice Outerwear collection EDGE – a trimmer fit using Gore Tex enhanced with Paclite technology, Hurricane, Tornado, Typhoon, Pro Sport and Sport but with a major focus on our layering systems. Collection details after the jump

Sunice For the Summer Days

Sunice has unveiled its 2013 Silver Collections for the Summer. The men’s collection offers a wide selection of core basics including a short and long sleeve polo option, lightweight layering, and bottoms in a variety of plaids and solids. Bottoms are available in black, midnight and charcoal. These include full stretch fabric and stain release; along with asymmetrical blockings, updated herringbone, and an assortment of stripes. The Women’s Sunice Silver Collection brings out solids and plaids, to put a little color on the greens!

These clothes will shine as the Sunice continues its exclusive partnership with X-Static – a permanent technology that uses 99.9 percent pure silver filaments in the fabrication of its yarns. In addition to looking good, the X-Static and XT2 technology inhibits the growth of bacteria causing microbes which cause odor, while its conductive and reflective properties enables the wearer to maintain and sustain their core micro-climate allowing the body to perform at the highest level.

Sunice Official Website

Hurricane Pants

While you probably shouldn’t play golf in a hurricane the Sunice 2013 Hurricane Collection is there to help keep you dry. The Narooma GORE-TEX Rain Pants will ensure that you’re legs don’t get soaked to the bones either. These feature a lifetime waterproof guarantee, and offer a gripper waistband, snap waist adjusters and pass-through pocket. This way a little weather won’t ruin the game.

Sunice Official Website

Sunice Hurricane Collection Ready for Spring

Hurricane season is typically in the summer and fall, but the new Albany jacket from Sunice will be ready for spring showers as well. This new outerwear jacket for the golf course, which is part of the 2013 Sunice Hurricane Colleciton, utilizes Gore-Tex to create a garment that is 25 percent lighter while offering 25 percent more stretch.

The jacket also features the Sunice patented V-collar and the 2 Way front zipper, as well as an iPod storage chest pocket with waterproof lockdown zippers, allowing golfers to keep their devices protected from moisture.

It will be ready for the links next spring.

Sunice Official Website

Sunice Looks to Get an Edge in Style

Having an edge in golf is what the game is all about, but soon you might be able to wear that edge, or at least wear the new Sunice Edge collection of golf apparel, which promises a trimmer fit, sleek style and one packed with cool details.

The Sunice Edge is made of a range of garments that will let golfers get in the swing in layers. The outerwear is made from GORE-TEX with Paclite technology, delivering the lightest, most package of Gore’s waterproof membranes, whilst the mid-layers utilize Windstopper technology that lives up to its name. This offers breathability to offer comfort while blocking the wind for everyday play. Continue reading Sunice Looks to Get an Edge in Style

U.S. Suits Up With Sunice

The Emerald Isles are known for many things, including their green beauty. This makes for scenic golf courses, but it can be a little… wet too. There is a joke that there are two kinds of weather in Ireland, which are raining and going to rain. The U.S. Solheim Cup Team will be able to beat the weather and stay warm and dry as it suits up with Sunice Outerwear for this month’s event at Killeen Castle in County Meath, Ireland.

Rosie Jones, the U.S. team captain, selected Sunice for its attention to styling and exceptional performance in a difficult wet climate and the players will wear as part of their exclusive uniform multiple Sunice garments manufactured using only Gore-Tex fabrics to ensure they are provided ultimate performance and protection from the elements.

“As we get closer to the Solheim Cup, the anticipation is mounting as we anxiously await the appearance of Team USA in their custom-designed Sunice outerwear suits,” said Mark Fletcher, President of Sunice. “The design and development process that involved our top product people working in conjunction with Rosie Jones and her assistants was a fun experience and we worked well together as a team.” Continue reading U.S. Suits Up With Sunice

Sunice Makes for Nice Fitness Attire

There have long been clothes that look stylish and clothes that are good for fitness. Sunice is working so that this doesn’t have to be mutually exclusive ever again. Canada’s number one outerwear company announced last week a new fabric for its Typhoon category.

Zephal is a lightweight, quieter performing fabric that feels good and provides a whole lot of style. The Typhoon category encompasses all that represents a very well designed, lightweight rainsuit with a 3 year waterproof guarantee. Textured materials accentuated with strategically placed stretch inserts makes Typhoon a great fashion essential for golf by fulfilling expectations of looks and performance.

“As Sunice continues its search for the most technical, performance driven fabrics for golf, we are confident that the Zephal collection will continue to grow as it’s supple hand feel and light weight are so perfectly suited to the sport,” said Heidi Rowsell, Marketing Manager for Sunice. “This category makes fashion and function very affordable in a fully waterproof and breathable suit. It’s tough to beat on price, performance and looks.”

The fact that it is waterproof yet breathable means that the Sunice attire will be good in the sun or rain. So very NICE from Sunice.

Sunice Official Website