USA Cycling | Evolving Consumer

Break it Down

While you probably wouldn’t reach for a Peanut Butter Cup after a long ride, you could grab Bonk Breaker’s new protein bar – the Peanut Butter & Chocolate Chip flavored bar. This is the latest edition to its protein bar lineup, and is consistent with the company’s philosophy of baking simple, high quality, real food ingredients into great tasting bars.

“We’ve seen huge demand for our protein bar products since introducing the first two flavors, Peanut Butter & Jelly and Almond Cherry Chunk,” said Bonk Breaker co-CEO and founder Jason Winn. “For the third addition to the high protein bar family we went for a classic favorite – Peanut Butter & Chocolate Chip – and spent a year perfecting the flavor profile and ingredients. We were committed to maintaining a clean ingredient list of real food that tastes great, which differentiates the Bonk Breaker Protein line from other protein bars on the market.”

The 62 gram bar has 13 grams of protein from brown rice protein and nuts. The bars offer a 2:1 ratio of carbohydrate to protein, helping to restore depleted carbohydrate glycogen stores after exercise. Like all Bonk Breaker bars, the new flavor is gluten and dairy free.

Bonk Breaker has its followers as it is the official nutrition bar of Ironman, USA Cycling and the USA Cycling Team.

Bonk Breaker Official Website

Weekend Reading List (2.11.12): Snow Art, Race Up a Skyscraper, Bike Industry Looks Strong

Snow Circles

Sonja Hinrichsen, an artist from San Francisco, recently turned some high-alpine tundra in Steamboat into her personal canvas. Video and more stories after the jump

USA Cycling Seeks to Ban the Helmet Cam on Race Day

We’ve written about several helmet cams, cameras that mount on your helmet while you ride on some precarious single track, capture footage of daring maneuvers in traffic, or film the race while you’re riding. That last one may be off limits depending on upcoming revisions made by the USAC Board of Trustees to the rules for 2011.

There are a handful of proposed changes, which will be open to a period of feedback from the community, but the camera is the use of technology while riding, so we’re looking at that. It’s also one of the big items mentioned in an article on VeloNews.

The article states, “This rule would ban the attaching of any non-stock items — including cameras, visors and fairings — to helmets during a race.” Cyclists can still attach a camera to the bike itself during a race. The argument is that when you attach a camera to the helmet it doesn’t necessarily make it unsafe, but if there is a crash the helmet won’t behave as it’s intended to in protecting the head.

We’ll dig a little deeper into the proposed changes and follow the discussion period.

via [VeloNews]