Women’s Cycling | Evolving Consumer

In cycling, women don’t get a ton of recognition. Few races are broadcast on TV, and there aren’t quite as many teams worldwide as there are for men’s cycling. Even if you the Exergy Tour cycling stage race going on this week throughout Southwestern Idaho won’t be broadcast near you, you can track the progress of female cyclists on the inaugural tour with the Exergy Tour Tracker app, available for iPhone, iPad and Android.

The app will provide live coverage of the women’s cycling race in Idaho.

“The unique ability to bring the inaugural Exergy Tour to a world-wide audience through Tour Tracker and its innovative mobile video platform speaks to Exergy’s vision to further engage corporate sponsors, media, spectators, athletes and fans,” said Heather Hill, marketing, communications and events director for the Exergy Tour, in a corporate statement.

“On site during the event, spectators will also be able to watch the live Tour Tracker video simulcast on the big screens – allowing fans to watch start-to-finish coverage every day of the Tour whether they are at work, out and about, on the course or at the finish line.”

Prior to the start of the race we loaded the Tour Tracker app. It lists participating teams but doesn’t yet have profiles on each of the riders. We like the “Cycling 101″ section under Extras, which explains cycling terms such as a tour, stage, time trial, neutral start, finish line, general classification, peloton, domestique and other terms commonly used in professional cycling.

Continue reading Exergy Tour Tracker App for Women’s Cycling Race

Just because it’s pink, doesn’t mean it’s made with women in mind. That’s the feeling among bikers and the emphasis of a handful of “made for women” bike clothing companies. That doesn’t mean they don’t have a pink jersey or pair of socks in there. Here’s a few companies tailoring their gear just for the fairer sex.

Shorts are among the most important garments for cyclists. They must have padding, and they should have coverage enough so people don’t see whether you wear underwear or go bare underneath. We’ve had a pair or two that were too revealing. Tough Chik Woman’s Cycling Shorts are a six-panel style with a rear privacy liner to keep things to the imagination. They feature an E.S.P. Chamois, silicon gripper and tagless labeling so you don’t have the discomfort of a tag poking at you while you ride. This short is recommended for mid-distance rides. Continue reading Interbike: For Women Doesn’t Mean Pink