Nike Golf | Evolving Consumer

Nike Performs

Whether your performance on the golf course is one for the ages or one to be forgotten, the Nike Golf Performance Cart Bag will be with you every step of the way. This premium golf bag can store any and every item you might need during a round. It features 19 pocket including 13 external and six internal, including the Nike Flip & Grip water-resistant pocket, which provides uncomplicated strapping to the trolley or cart and a convenient additional pocket for valuables. This also houses an easily accessible exterior range finder pocket, along with a large insulated cooler pocket for beverages as well as two apparel pockets with additional internal pouches to prevent smaller items from dropping to the bottom of the bag.

The bag is compatible with both power carts and trolleys and makes for easy organization with 14 full-length dividers and an integrated putter well. It is available now, so you don’t have to wait for spring to test out its performance.

Nike Golf Official Website

Nike Embellishment

Nike has always been a company that has seen fit to add some embellishment to shoes in the name of style, but the new Nike Golf line of women’s shoes actually combines the four-shoes-in-one concept that promises an updated, modernized design that is lighter and gives golfers more control at impact.

The Nike Lunar Embellish golf shoe, which is available starting today, is significantly lighter than the previous model. It weighs in at just 8.6 ounces thanks to the incorporation of lighter materials and a slimmer, more refined design that keeps athletes comfortable and reduces fatigue. This in turn allows them to forget about their feet and focus on their round.

The shoes feature Lunarlon Technology that provides responsive cushioning in the heel and works in conjunction with Integrated Traction on the outsole to provide control at impact. For style the shoes also feature two reversible saddles – four colors in total – which allow female golfers to match their shoes to their outfits, bags and more on any given day.

Nike Golf Official Website

Nike’s New Air Time Bag

Nike Golf has caught some Air – namely the Nike Air Sport carry bag, which weighs just under five pounds but provides the compartments to carry all the gear you need. It features Nike’s proprietary EquaFlex Max Air curved revolving double strap system, which distributes bag weight evenly across the shoulders because all those clubs, water bottles, balls and personal items can add up fast.

This bag also helps golfers stay organized while hitting the links. It features an eight-way, three full-length divider system for maximized club visibility. Nine functional pockets, including a water-resistant fleece-lined valuables pocket, insulated cooler pocket, quick access drawstring pocket, full-length apparel pocket and scorecard/pencil pocket.

The Nike Air Sport will also be available in nine colorways that coordinate with hues featured in Nike Golf’s Spring 2014 apparel line.

Nike Golf Official Website

Nike’s MOD Putters Get in the Groove

Nike Golf is looking to get into the groove – with its Polymetal Groove technology that allows athletes to tackle the challenges of launching a ball on the green with consistency and confidence. The Nike Method MOD putters, which will be available November 1, are inspired by some some of the most popular putter models of the past four decades, while Nike Golf engineers combined tradition and innovation.

Each Nike Method MOD putter is weighted to length to ensure proper feel, and the line offers a range of toe hang options determined by where the weight is in relationship to the putter head. This allows athletes to choose a model to his or her personal preference for optimal forgiveness, roll and accuracy: MOD 00 (face-balanced); MOD 30 (30 degrees of toe hang); MOD 60 (60 degrees of toe hang); and MOD 90, (90 degrees of toe hang).

Nike Golf Official Website

Youth Come Out Swinging

Is it ever too early to get in a few holes? Nike Golf has come out swinging with a new line of VR_S Covert Junior clubs, which feature the same look, feel and signature red color as the VR_S Covert line of clubs made for adults.

Available in two sizes these are designed to promote proper swing fundamentals through ideal length, weight and aerodynamic design. Both the five-piece and seven-piece sets include a lightweight and specialized VR_S Junior Golf bag. The Size 1 set features a driver, 7-iron, sand wedge and putter. As young athletes progress in size and skill level, they can transition into the Size 2 set, which adds a hybrid and 9-iron to the bag.

Continue reading Youth Come Out Swinging

Nike Looks to Adapt

Adapt or die. For Nike Golf it is apparently never say die, instead the company looks to not only adapt but to Hyperadapt with its new golf jacket that promises to give athletes added comfort, mobility and of course protection from the elements. It featured no-sew technology throughout the inner layer, which helps minimized chaffing, while a four-way stretch system maximizes mobility and eliminates any restrictions in the swing.

The Hyperadapt Storm-FIT jacket recently withstood wind gusting at 35 mph along with heavy rains during the Irish Open, so it should more than work out for most golfers heading for nine holes.

Nike Golf Official Website

Nike Looks to Make Impact

The days of the heavy white golf shoe are clearly in the past. Nike golf has introduced its Free-Inspired TW’13 that provides freedom of movement with maximum ground feel. Available in August in both men’s and women’s versions these utilize the Nike Dynamic Fit system to help harness the foot to provide the support athletes demand, while also ensuring that athletes keep contact with the ground longer – which in turn helps harness the energy of the foot to the shoe and, therefore, the shoe to the ground

The TW’13 also offers a Nike Free-Inspired platform and waterproof mesh upper providing increased flexibility with breathability to keep feet cool, dry and comfortable. These are shoes that won’t just arrive this summer, they’ll make a serious impact on the game of golf.

Nike Golf Official Website

Nike Golf App Goes 360 Again

Wherever your travels take you the Nike Golf NG360 app will be there with you. The new app, which launched in the United States last May, will now be able to track rounds on more than 30,000 courses in the U.S., Canada, the U.K., Ireland, Germany, Sweden and France. Available for iOS it can provide golfers with an innovative digital tool for swing analysis, game tracking and gear recommendations.

The app allows golfers to score rounds and track various statistics including scoring average, driving accuracy, greens in regulation and average putts per round. The NG360 app allows golfers to see how they stack up by monitoring results and beating their personal bests.

The training section also helps golf athletes get into golf shape thanks to Nike Golf’s partnership with the Gray Institute, the foremost leader in Applied Functional Science. The Gray Institute has developed the NG360 Functional Performance System that is tailored to golf movements that the body makes, a clear distinction from other training systems; while golfers can also navigate the latest Nike Golf products in the app that are suitable to their needs. These include the Nike Golf Ball Recommender, which makes it easy for golfers to find the right ball for their game, while athletes can get dialed from tee to green, driver setting recommendations and game analysis are included in the app.

Nike Golf Official Website

Nike Goes to the Forge

Nike Golf has announced that its Nike VR Forged wedge family is now available at retail. This line is fine forged of a soft 1025 carbon steel and finished in premium satin chrome. This delivers shot-making consistency, tour-level feel, and long-life groove performance. The VR Forged wedge features three distinct sole grinds to ensure ideal set-up from sand, fringe, fairway or deep rough for different players. The three sole grinds are Standard Grind, Dual Narrow Grind and Dual Wide Grind.

This wedge features a dual narrow grind, along with a narrow sole width with higher bounce and extreme heel relief. The wedge has been designed to sit low to the ball whether the face is square or open. Wedge details after the jump

Nike Golf Updates the Shoes of the Tiger

Nike Golf has unveiled its new TW’14 line of shoes, which Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning this week.

The new TW’14 continued the collaboration with Woods, further enhancing the fit, feel and function of the golf shoes. The natural motion engineered outsole of the shoe is designed to mimic and conform to the natural motion of the foot, while still providing the protection and traction of a lightweight performance shoe. The new TW’14 footwear stays true to Woods’ signature colors, White, Black and Red, and also adds a new colorway to the mix, Cool Grey with Vivid Blue and Venom Green accents.

Nike Golf Official Website

The Women’s Club

Nike Golf has introduced a performance line of clubs designed specifically with women in mind. The Nike Verdana is the lightest women’s set ever produced, and from top to bottom it is meant to deliver faster swing speeds and provide greater control. The set includes 11 clubs: driver, 3 fairway wood, 4-6 hybrids, 7-PW, SW, putter, and a matching carry bag. This holistic full-set design takes distance gapping, trajectory, and spin profiles into account, producing a set engineered just for women.

Nike Golf Official Website

Nike has the ONE

Nike Golf announced that its innovative RZN technology is now available in an amateur golf ball with the ONE RZN. This ONE features the same larger, softer RZN core that is found in Nike’s 20XI tour ball, and this core replaces conventional rubber cores with a radical new “game-changing” material. The RZN features a neutralized polymer that promises to be faster and lighter, and is engineered to produce longer distance and more controlled shots.

And while there can be only ONE, the ONE RZN will be available in two versions the ONE RZN and ONE RZN X, with the latter promising even longer and more penetrating shots. Either one this might ONE to try this spring.

Nike Golf Balls Official Website

20XI Golf Ball, Now With More RZN

Athletes know it is important to exercise and tone their core, but engineers who have studied the golf ball apparently realized that its core is important too. Nike Golf made quite an impact when it released it premium 20XI golf balls, which featured a new innovation called RZN last year.

The new proprietary RZN technology resulted in lighter, faster and a more responsive core. Nike Golf took this a step further by adding more RZN to its 20XI ball. Nike claims this larger, softer RZN core improves feel off all shots while maintaining driver distance. The added RZN mantel offers the promise to produce longer shots off irons while providing a softer short game feel, while this combination of core size and mantle could translate into two times more RZN material than the previous generation 20XI.

The new 20XI will be ready to tee off in February.

Nike Golf Official Website