Tag: Primal Wear

Primal Wear Gives Back in Tour de Cure 2012

Just in time for the holidays Primal Wear has announced that it will increase its sponsorship and support of the American Diabetes Association’s Tour de Cure events in 2012. Beginning next year, Primal will be the Signature Sponsor of the 2012 Tour de Cure Colorado and the official apparel sponsor of the Tour de Cure Southern Colorado and Montana, respectively.

Primal is currently the supplier for all Tour de Cure cycling apparel and the apparel provider for the National Red Rider program, which recognizes riders with diabetes. Primal is also the preferred custom cycling apparel vendor for all Tour de Cure teams and clubs.

“We are proud to take our involvement with the Tour de Cure and the ADA to the next level.” said Dave Edwards, Primal Wear founder and CEO. “Our hope is to help expand the platform of the Association, increase Diabetes awareness nationwide and raise much needed funds for the cause.”

In addition to Primal’s direct sponsorship, all Tour de Cure teams are eligible for the company’s Primal Gives Back program, which donates 15 percent of a team’s apparel order back to the event charity, on behalf of the team, to help them meet their fundraising goals.

Primal Gives Back Official Website

Interbike 2011: Key Brands Returning

As we head into spring that means we’re at about the “half way” point to another Interbike, the the cycling industry’s annual flagship trade event. This year the show hits its 30 year mark, and is quickly selling out as exhibitors large and small lock up their space for the September 14-16 show at the Sands Expo and Convention Center in Las Vegas.

“Interbike 2011 is already shaping up to be one of our biggest shows ever,” said Show Director Andy Tompkins. “The mix of established brands that exhibit every year and companies new to the cycling industry or just new to the show provide retailers with the opportunity to see the latest offerings from every corner of the cycling world, something that can only happen at an event as broad based and well-attended as Interbike.” Continue reading Interbike 2011: Key Brands Returning

Holiday Shopping Season Begins With Primal

The holiday shopping season is here, and for many parts of the country that also means winter is around the corner. The primal instinct might be to stay close to a warm fire, not head out on a long ride. But fortunately Primal Wear has you covered, or rather has a jacket that keeps you covered and warm. And it would make a great holiday gift for that cyclist in your life.

This is the Team Eleven Paradigm Thermal Jacket (MSRP: $199.95), which features HXT-Hexathermal fabric, extended tail, rear zip pocket and luminite reflective piping. It features the Primal T3D cut that ensures the sleeves and tail of the jacket won’t creep up which riding. The HXT-Hexathermal fabric is further embedded with a special filament membrane that allows airflow out and prevents moisture or cold air from coming in. For those long winter rides that means you can stay warm even if the weather outside is frightful.

Primal Wear

Primal Wear Clothing For Rockers and Geeks

When you think of cycling attire, you probably think of team jerseys, cycling sponsors and equipment makers. This is all great if you like the team-look, but what if you want to break from the crowd and do the distance not looking like a pro-wannabe?

Over the years there have been plenty of eclectic fashion statements, but the attire from Primal Wear Clothing truly offers something different! The company offers a line of heavy metal and hard rock jerseys that would at first glance seem more attuned to a bunch of burnouts in a van at a concert, than on the mountain bike trail or on the long road ride. But on a closer look these offer riders to strut their stuff and prove their more than pedal gear heads. Inspiring the look of vintage concert shirts, you can get on your head banging with Metallica, feel the long and winding trip with some Pink Floyd, or always good for the long climb the Led Zepplin Stairway Bicycle Jersey.

And if hard rocking isn’t your thing, there are plenty of other options including those for the armed services that will show that you support our troops and more. Primal Wear even has a line of Star Wars themed jerseys instead, and these feature the original movie posters of the first trilogy of films. Let’s just hope they make those in Jabba the Hutt size for the hardcore fans.