At yesterday’s 2012 Olympic Games Bradley Wiggins of the UK and Kristin Armstrong of the USA took rode to the gold in the men’s and women’s Olympic Time Trial in cycling. Their efforts likely turned heads, but so did the new helmet that was donned by the Swedish riders.
This was the POC Tempor time trial helmet, which was developed by the Swedish company with the help of 2008 Olympic time trial silver medalist Gustav Erik Larsson. Larsson and teammate Emma Johansson each wore the helmet, and while they didn’t share the podium at these games, the helmet’s designers believe it could “promote maximum performance and aerodynamics, without sacrificing safety properties.” Continue reading POC Tempor Debuts at Olympics