Kinetic Recap: 2012 Olympics

All good things come to an end, including the Olympics. Throughout the 17 days of the games and before we cast the spotlight on some of the latest technology and innovations that were used to help the athletes train and perform. Here is our Kinetic Recap of some of the top stories of the 2012 Olympics: Continue reading Kinetic Recap: 2012 Olympics

Adidas ClimaCool Fabric Plays in the Olympics

We’ve been hearing about ClimaCool technology a lot, and probably own a few garments with the fabric. Since it plays a big role in Olympic uniforms, adidas provided some information on how its constructed, tested, and the benefits of the wicking fabric. Continue reading Adidas ClimaCool Fabric Plays in the Olympics

Adidas CLIMACOOL Might Seduce You

The shoes are reportedly beloved by Katy Perry, David Beckham, Lionel Messi and others. And from what we’re hearing what’s not to love. The Adidas CLIMACOOL Seduction Shoes offer 360-degrees of ventilation to help evaporate sweat and keep the feet cool. The Coolever mesh upper manages heat, while the lining and molded perforated midsole provide comfort and lightweight cushioning. The adiWEAR outsole further offers high-wear durability so these can go the distance. More images and video after the jump

Adidas Releases miCoach Bra in Stella McCartney Line

miCoach, a fitness-monitoring line from adidas, just got a new accessory for the ladies. A bra. The Stella McCartney sports collection from adidas will get a Tennis Performance Bra. Sensors integrated into the bra will monitor heart rate just like those annoying chest strap sensors. Continue reading Adidas Releases miCoach Bra in Stella McCartney Line

First Look: adidas So Cool

There is no denying that adidas has some cool shoes, but now the company proves it really knows cool with the ClimaCool Ride, ideal shoes for spring and summer running. This shoes provide 360 degrees of ventilation. The shoes feature suede overlays for lockdown performance, non-woven fabric for comfort and breathability and injected EVA tooling with maximum flexibility and breathability, plus perforated sockliner for even increased breathability. In other words these shoes look cool and will keep your feet cool.

Out of the box we’re impressed by the lightweight design. In our hands on testing these shoes felt like walking (and light jogging) on a cloud. Check back next week for a full hands on of the adidas ClimaCool Ride, and in the mean time enjoy a video with David Beckham.

(Video after the jump) Continue reading First Look: adidas So Cool