Seeing the Pixel

ZAP-Bike-JacketWhen it comes to TVs and other display technology what you don’t want to see are the individual pixels. This is why higher resolution looks better. However, there is another kind of Pixel technology that is being developed that is actually all about being seen.

Apparel maker Sugoi has introduced a new line of fabric that allows the entire surface of a garment to be reflective when hit with light. Instead of accents on the new Zap cycling jacket that work as reflectors, the entire jacket can light up at night and ensure that riders or runners can’t be missed. Video after the jump

Urban Outfitted

DutchtownCycling jackets don’t have to feature team branding or other colorful designs. REI’s house brand Novara has introduced the Dutchtown, a jacket designed to provide protection when riding in some wind and rain. It features a Polyester fabric with a durable water repellent finish that resists water to keep you warm and dry on those wet spring days.

The jacket offers roll-down cuffs with reflective trim to help keep you visible in low light, while two front pockets and one inside zippered pocket will let you stash whatever you need to carry. The Dutchtown jacket even features a media port so you can also keep your music player stashed inside and out of the elements.

REI Dutchtown Official Website