Seeing the Pixel

ZAP-Bike-JacketWhen it comes to TVs and other display technology what you don’t want to see are the individual pixels. This is why higher resolution looks better. However, there is another kind of Pixel technology that is being developed that is actually all about being seen.

Apparel maker Sugoi has introduced a new line of fabric that allows the entire surface of a garment to be reflective when hit with light. Instead of accents on the new Zap cycling jacket that work as reflectors, the entire jacket can light up at night and ensure that riders or runners can’t be missed. Video after the jump