When it comes to TVs and other display technology what you don’t want to see are the individual pixels. This is why higher resolution looks better. However, there is another kind of Pixel technology that is being developed that is actually all about being seen.
Apparel maker Sugoi has introduced a new line of fabric that allows the entire surface of a garment to be reflective when hit with light. Instead of accents on the new Zap cycling jacket that work as reflectors, the entire jacket can light up at night and ensure that riders or runners can’t be missed. Video after the jump
Sometimes when you get on the bike you’re not in spandex. Sometimes you’re even in pants. But that presents a problem as the cuff can get caught up in the chain and not only ruin your commute, but also your pants. For years there’s been a few solutions, generally in the form of a bright, reflective yellow strap. New technology and design innovation is making its way down to ankle straps. 
Novara, REI’s bike line, is marking its 30th anniversary with a new line of bikes and gear that includes folding bikes for transportation, road bikes, mountain bikes and reflective clothing. Retailer REI will start to get the 2013 line of bikes, and continue getting new items through spring. 
In the fall it starts getting darker earlier. Yet you might not finish your bike ride earlier. RydeSafe reflective bike decals help keep you visible. The company is exhibiting its range of bike decals at Interbike this week. 
Riding a bicycle at night can be dangerous, and while there are numerous ways to improve your chances of being seen, we like the bright idea that Rickshaw Bagworks came up with in its new line of messenger bags. Made of reflective “Ultra-Glo” material, these feature microscopic glass beads that bounce light so drivers will have no trouble seeing you. The Reflective Medium Zero bags are available in silver or orange, and are also waterproof so you can be seen and keep your possessions dry at the same time!