Interbike is still several months away, but the trade show’s organizers are going back east – to New Jersey specifically. Later this month the Interbike and Outdoor Retailer have signed several key brands to participate in Charged Up, a new experiential media event that will bring electric bike and portable outdoor technology brands together with non-endemic consumer and technology print, broadcast and online media. BionX, Prodeco, Pete’s Electric Bike’s, Currie Technologies (izip, eflow, Haibike, Lapierre), Leatherman, Led Lensor, Ascent Solar Technologies/EnerPlex, GoalZero, D.Light Designs, Celliant and many more, have already signed on to participate.
Charged Up is supported by PeopleForBikes, the Outdoor Industry Association and Bicycle Retailer & Industry News. PeopleForBikes and the Outdoor Industry Association will present detailed content outlining trend data as it relates to the ebike and outdoor technology categories. It is a way for the media to test products without having to head out to Las Vegas in September, and it allows them a chance to get truly charged up!
The holiday season is far from over, but with the New Year less than a week away we begin to think about what it will bring. One thing for certain is a lot of products. January isn’t just the post-holiday season, it is also the season of winter trade shows. Next month these will keep us busy as KineticShift will be heading to the shows, including International CES (formerly the Consumer Electronics Show), SHOT Show, Outdoor Retailer Winter Market and the SIA Snow Show.
Tony Post, former CEO of Vibram, who can be credited with getting the barefoot running craze started, is launching a new company for the New Year. Last week he announced that Topo Athletic will be up “up and running” for 2013.
The Outdoor Retailer Summer Market is quickly approaching and Darn Tough Vermont revealed that it will have a new sock to introduce at the show. Darn Tough Vermont plans to show its Light Cushion sock, which has a number of new features. 