Burton Snowboards is going Bionic but it won’t cost $6 million. The company has announced that it has partnered with Pharrell Williams and BIONIC yarn to produce an urban line of eco-friendly snowboarding apparel for the 2014 line. These were shown at the recent SIA snowshow in Denver and include the 3L Jacket (above). This jacket fuses three layers of waterproof yet breathable fabric that makes for a jacket that is perfect for the slopes as well as the streets.
Tag: snow boarding
It’s Called a Brain Bucket For a Reason
The good old sports helmet has been around a while, and the first recorded use of a dedicated fitness helmet was probably designed for football – although British officers did use their pith or sun helmets to play polo in the 19th century. Today helmets are often called “brain buckets” as they do product the gray matter and much more.
And in the past couple of years a lot has been made of the importance of designing a better helmet, with MIPS AB being among those on the forefront of changing the way helmets should (rather than do) protect the head. As GearJunkie noted last week:
MIPS stands for “multi-directional impact protection system,” and the company touts its technology as mimicking one of the body’s natural defenses against trauma. The brain is surrounded by a “low-friction cushion of cerebrospinal fluid,” MIPS literature notes, adding that its technology imitates the brain’s way of protecting itself by giving the helmet its own “low-friction layer” between the outer shell and the liner. This layer, which is a plastic insert, absorbs energy created in a fall and better protects the brain, MIPS claims. Continue reading It’s Called a Brain Bucket For a Reason
Pole Boarding
We’ve heard of pole dancing, but pole boarding is absolutely nothing like that – for one thing you’d probably want to bundle up (instead of strip down) to go pole boarding. Basically it takes traditional snowboarding but turns it from a downhill event into one for cross country travel, and thus requires the aid of a pole for propulsion.
And perhaps as ironic as our comparison to pole dancing is that the device used to propel boarders is the Kahuna Snow Stick – as the whole Kahuna thing makes us thing surfboards not snowboards. But as we get past these facts, we note that the snow stick is actually modeled after stand-up surf paddles, but with a balde made of polycarbonate for pushing and steering in the snow. Continue reading Pole Boarding