VonZipper B4BC Goggles

For Breast Cancer Awareness Month Vonzipper rolled out its new Beefy Astro Chrome and Chakra Bonze Pink Chrome snow goggles to benefit B4BC (Boarding For Breast Cancer). The goal of the group is to increase awareness about breast cancer, highlight the importance of early detection and the value of an active lifestyle. A portion of the sales of the goggles – which each retail $90 – go to B4BC. Get them before it is too late.

VonZipper Official Website

Adidas Gets Board

Sporting footwear maker Adidas has long been known to take chances and try new things. So it shouldn’t come as a surprise when the company announced last Friday that it had reached a deal to sign several professional snowboarders to its new team.

Joining Jake Blauvelt, who signed earlier in the year, and with a soon to be released signature après shred boot launching this month, the following professional snowboarders join the Adidas team: Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika. The company further noted that the Adidas snowboarding joins Adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders.

Adidas Snowboarding Official Website

Snowsports Participation Report Numbers

Just because winter is a time to bundle up with extra layers, doesn’t mean all of us are hibernating. Many of us get out and burn calories on the slopes, ice and take part in other outdoor adventures. SIA, the SnowSports Industries America organization, released its 2012 SIA Snow Sports Participation Report. The top finding shows that 6.9 percent of Americans participate in snow sports, and burn 332 million calories while they do it. Continue reading Snowsports Participation Report Numbers

ICEdot to Provide Emergency Response System for Athletes

A helmet can help protect the wearer’s head in case of a fall or accident, but it can’t call for help. What is an individual to do if he or she falls while out alone and far from home? ICEdot (In Case of Emergency) is working to provide a solution, and the company has partnered with SenseTech LLC of Denver to develop and launch a helmet-mounted impact sensor.

In the event of an accident the sensor determines the crucial forces, and can activate communications on the wearer’s smartphone to send a request for help. This could be used with cycling, skateboarding, snowboarding, skiing and even motocross helmets. Continue reading ICEdot to Provide Emergency Response System for Athletes

Beverly Hills Studio Offers Simulated Ski Sessions

This winter’s mild weather has made for a slow ski season in many parts of the United States, but fortunately there’s a new destination winter sports aficionados can head to — Beverly Hills, CA. That’s right, the sun-drenched city know for its million-dollar celebrity mansions and fad diets is now home to SkyTechSport Ski and Fit, an indoor studio for ski and snowboard fans.

The club currently offers two ski simulators: the President Lux, an 18-foot-long ski simulator that’s paired with a 10-foot screen, and the larger Olymp simulator (pictured above), a 24-foot-long machine that’s paired with a panoramic display and 3D capability. (The facility is already looking to expand its offerings with a smaller 10-foot Leader Pro model to come later this year.) Continue reading Beverly Hills Studio Offers Simulated Ski Sessions

SIA 2012: Quicksilver Makes a Play for the Mountains

Quicksilver, a brand known among surfers, watermen, skateboarders and snowboarders, is prepping its fall 2012 line for a newly launched mountain division. The line will be on show at Outdoor Retailer and SIA this month.

The fall line includes 16 pieces including insulator jackets, down parkas, fleeces, bombers, windbreakers and shells that range in price fom $80 to $250. In an early look Quicksilver revealed a photo of its Ghost Tree jacket, shown in orange.

Quicksilver Official Website

Eye of the Dragon

When snowboarding you need not have the eyes of a tiger or an eagle, you need the eyes of the Dragon, and the Dragon Hero APX goggles will let you see the way. These feature super anti-fog, infinity lens technology, with armored venting and unidirectional air flow. Additionally they are helmet compatible and offer polar tech micro fleece lining for those who fly down the hills like… yes, a dragon!

[Via Snowboarder: Dragon Hero APX]

Recon Heads-Up Display Tech to be Adapted for Space Exploration

Recon Instruments' Transcend snow goggles with GPS-enabled, heads-up display.

Typically NASA’s research and technologies lead to the creation of consumer and commercial products. But it looks like NASA will be utilizing a commercial product as part of its next-generation spacesuits and helmets, according to a report from Wired.

NASA announced that Recon Instruments will be creating a customized integrated heads-up display for helmets that’s based on Recon’s GPS-enabled, heads-up-display-equipped goggles for snowboarders. The technology will be integrated into NASA’s Desert RATS initiative for future missions to Mars and other galactic destinations.

NASA EYES SNOWBOARD TECH FOR NEXT-GEN SPACESUITS (WIRED)

RECON INSTRUMENTS

Nokia Pushes Ahead with Burton

How was the run you might be asked at the bottom of the slope? Now you can tell how it was, while using your Nokia N8 to offer the details. Last week Nokia and Burton Snowboards announced a new partnership that will create a new way to visualize snowboarding with the Nokia x Burton: Push Snowboarding.

With sensors on the rider and snowboarder to detect a snowboard’s orientation, downward pressure exerted by the rider, as well as heart rate and Galvanic skin response – factors used in lie detector technology – riders can get post run data, which is sent to a Nokia N8 mobile phone. While GPS technology can further clock a rider’s speed down the Galvanic skin response actually monitors biofeedback that can detect elevated emotions, such as fearing for one’s life. So anyone who says, “It was nothing” will have to mean it. Let’s see if this technology pushes riders to new extremes.

Nokia Push Blog

Research: Snowboarding Safer Thank Skiing

In case you didn’t get the memo – we obviously were late to the game – this week is National Safety Awareness Week (January 15 – 23) on the ski slopes around the country. This includes knowing and following the code:

Skiing and snowboarding can be enjoyed in many ways. At ski areas you may see people using alpine, snowboard, telemark, cross country and other specialized ski equipment, such as that used by disabled or other skiers. Regardless of how you decide to enjoy the slopes, always show courtesy to others and be aware that there are elements of risk in skiing that common sense and personal awareness can help reduce. Observe the code listed below and share with other skiers the responsibility for a great skiing experience.

  1. Always stay in control.
  2. People ahead of you have the right of way.
  3. Stop in a safe place for you and others.
  4. Whenever starting downhill or merging, look uphill and yield.
  5. Use devices to help prevent runaway equipment.
  6. Observe signs and warnings, and keep off closed trails.
  7. Know how to use the lifts safely.

Be safety conscious and
KNOW THE CODE. IT’S YOUR RESPONSIBILITY. Continue reading Research: Snowboarding Safer Thank Skiing

SNOWBoarding Comes to the Pad With HD Photos

The board is on the pad, or more accurately TransWorld SNOWboarding magazine is now available in app form for the iPad. The current iPad version features the Photo Annual, the yearly issue that wraps up the year in snowboarding. Photo Annual comes jam packed with the best action photos of the year in unreal clarity, depth and more full-screen images than any other issue!

From the iPad readers can practically take to the slopes and enjoy hi-def photography, as the Photo Annual showcases an impressive look back at the sport in 2010. Highlights from the issue include: “The Best Biggest Greatest Trip Ever”, an Alaskan photo feast with boarders Travis Rice, John Jackson and Mark Landvik dropping sheer cliffs and clearing canyon-size gaps; “A Chilean Volcano Venture”, riding a live Andean volcano with DCP, Lucas Debari and Xavier de Le Rue– splitboarding to the extreme; and “The Top Ten Photos of the Year”, which are the best daydream and powder-envy inducing images of the year.

The app is available now for free download, while Photo Annual issue is available for $2.99, from the Apple App Store.

Consumer Electronics Show Releases More Info on Sports and Fitness Tech Summit

It seems we were just a year early. We launched KineticShift.com at this year’s Consumer Electronics Show back in January. Now for 2011, the CEA (Consumer Electronics Association) seems to have technology and fitness on the brain as well. Continue reading Consumer Electronics Show Releases More Info on Sports and Fitness Tech Summit

GPS Transcends to Snow Goggles

If The Terminator ever got on a snowboard he’d likely have useful information, such as speed and temperature, right in the front of his eyes – or visual optical system or whatever it was supposed to be. The rest of us have traditionally had to look down at a device to get all that data. When roaring down a mountain looking down isn’t a good idea, so you either have to stop what you’re doing or hope for the best. But Zeal Optics will change everything beginning this Sunday, October 10, with the release of the world’s first GPS enable goggle, the Transcend GPS – which could truly transcend the way you track your activity. Continue reading GPS Transcends to Snow Goggles