Tag: Adidas

Olympic Technology Spotlight: Cycling Hot Pants

Hot pants – as in short shorts – are really not something that comes to mind for cycling. But the “hot pants” developed byAdidas with help from British Cycling and Loughborough University could be the next big thing for track bike racers. These track suit bottoms are actually warm up pants that can help heat up the rider’s muscles prior to competition.

The ADIPOWER are reportedly similar to the tire warmers used in Formula 1 racing, and pre-heat the muscles. These hot pants feature battery-powered heat filaments that are strategically placed on core muscle groups and maintain the temperature between warm-up and the start. The pants even feature a quick release so the garments can be stripped off at the last second – much like stripper pants in a way, but if they make the difference on the track who is going to complain. Video and additional images after the jump

Adidas and Specialized Introduce Pro Only Cycling Shoes

Adidas has been turning heads the last couple of weeks with new shoes just in time for the Olympic Games, and now the company has introduced a new cycling shoe that comes through a collaboration with Specialized. However to get the new Sonic shoes you might have to make the Olympics. The shoes are pro-only and won’t be released commercially.

So what do the pros get? First, the R&D might of Adidas, which think isn’t too shabby, and then insight from Specialized. The Sonic features a Specialized sole and BOA closures, as well as an Adidas thermobonded upper. Continue reading Adidas and Specialized Introduce Pro Only Cycling Shoes

Adidas Primed For Running

This week Adidas introduced its new adizero Primeknit running shoe, its first one-piece upper performance design that features seamless engineering technology. The shoe, which is the first of its kind for a running shoe, uses new technology to digitally knit the entire upper in a single continuous piece.

The knitting fused yarn provides flexibility and support where it is need, and no lining or reinforcement is necessary as the strength of the shoe comes from the yarn itself, which is knitted in distinct grid patterns to provide ventilation. This provides precision construction while eliminating additional materials and thus producing little waste. Continue reading Adidas Primed For Running

adidas miCoach Game Released

miCoach, the activity monitor from adidas, just got game. That is adidas miCoach was released for Kinect for Xbox 360 and PlayStation Move on the PlayStation 3. The game offers exercises to help keep you moving toward your goals.

The exercise title offers a sports-specific approach to home console training systems and motion-controlled support. On both systems, the game monitors how you do your exercises. This is done through optical body tracking with Kinect on the Xbox 360. On the PlayStation 3 moves are monitored through the PlayStation Move motion controller. Continue reading adidas miCoach Game Released

Adidas Ready to Tee Off With Golf Shoes

Adidas looks to go down the same path as Nike and it ends on the golf course. The shoe maker, known for lightweight and comfortable running shoes, has introduced a line of lightweight and comfortable golf shoes.

The Adidas Golf Crossflex take ultra light running shoes, added some waterproofing – while still allowing the shoes to breathe – and outfitted it with 96 “strategically-placed triangular traction lugs.” The result is a shoe that will be good on the course, offering plenty of traction along with comfort – and at a very good price.

Adidas Golf Official Website

Adidas Gets Adapt and in Motion

This week Adidas unveiled its new natural running shoe collection, a first for the company, with the release of the adipure Motion for beginners to go anaturale, the adipure Gazelle for intermediate runners, and the adipure Adapt for advanced natural guns. The line of shoes is engineered to promote pure and natural movement to help runners safely and gradually improve their speed, strength and performance through minimalist running.

This is accomplished as the adipure range offers varying heel gradients to help strengthen the foot’s musculoskeletal system. The Motion, offers just an 11mm drop, which is reportedly the ideal “first step” for natural running, while the Gazelle takes it down to 7mm. Finally the Adapt, which weights just 4.5ounces, takes it to 4mm for advanced natural runners. The shoes were created through stress analysis mapping using 500 sensors on a bare foot to measure where the foot stretches during impact, and this helped determine where it requires more freedom along with more support. Continue reading Adidas Gets Adapt and in Motion

Run Light as an Adizero Feather 2

Adidas has announced the launch of its Adizero Feather 2 shoe, which at 6.7 ounces is one of the lightest everyday running shoes yet. The shoes feature a SprintFrame to significantly reduce shoe weight while still maintaining comfort and returning energy in each stride, while TORSION technology allows full freedom of motion in the front and back of each shot. The Feather 2 also offers SprintWeb, a lightweight mesh construction that provides support as well as breathability. The adiPrene+ and adiWear rubber outsole will ensure durability and traction while running. Continue reading Run Light as an Adizero Feather 2

Adidas Tees Off With Retro Samba Shoes

The Samba shoes made their mark on the soccer pitch in the 1950s, and with more than 35 million sold over the years the Adidas shoe has made its mark. Now for 2012 the company is bringing the Samba to the golf course with a range of iconic colors. The first pair made their debut in March, and more are on deck to tee off this spring and summer! Continue reading Adidas Tees Off With Retro Samba Shoes

MLS Offers Real-Time Performance Tracking

While it is possible to watch how athletes are performing during a sporting match, adidas and Major League Soccer are taking it to the next level. And while coaches essentially “guess” from what they can see, and what the players say, micoach professional soccer team tracking system provides coaches with real time performance metrics on the field of play including player position, power output, speed, distance covered, intensity of play, acceleration and GPS heat mapping.

This technology will see its debut during the 2012 AT&T MLS All-Star Game on July 25 in Philadelphia, which promises to be the world’s first “smart soccer match” and will feature the new micoach professional soccer team tracking system. Continue reading MLS Offers Real-Time Performance Tracking

Adidas Releases miCoach Bra in Stella McCartney Line

miCoach, a fitness-monitoring line from adidas, just got a new accessory for the ladies. A bra. The Stella McCartney sports collection from adidas will get a Tennis Performance Bra. Sensors integrated into the bra will monitor heart rate just like those annoying chest strap sensors. Continue reading Adidas Releases miCoach Bra in Stella McCartney Line

The PMX 680 Headphones Are Good Enough for Karl Meltzer

While not exactly brand new, this week Sennheiser let it be known that ultrarunner Karl Meltzer tones up and tunes out with the Sennheiser/adidas PMX 680 Sport headphones. There are a lot of audio choices out there, but Sennheiser has a point. If Meltzer, who regularly runs 100-mile ultra-marathons, uses the headphones then they probably are something the rest of us might consider.

According to Sennheiser Meltzer runs two to three hours with music playing, and says he appreciates the support of the neckband, which also includes a reflector at the back to provide a little safety.

The PMX 680 also allows him to make volume adjustments without stopping or reaching for his audio player. He can adjust the volume from a clip on his shirt. So for those looking for a new set of headphones, think of it this way, if it works for Karl Meltzer it probably is good enough for the rest of us!

Sennheiser Official Website